Gay Mountain
I made a film to show Channel 4's support for all the gay athletes out in Sochi. I wrote the lyrics and oversaw the music. My teenage years spent playing ska punk in pubs with prostitutes outside came in very useful.
1.4 million views.
2nd most popular video on YouTube.
Rebranded Channel 4 in rainbow colours.
#GayMountain generated over 14,000 tweets in 48 hours.
Featured on Huffington Post, The New York Times, Metro, It's Nice That, Buzzfeed, Creative Review and Campaign. Awarded 'Best ad of the week' on Bestadsontv, 'Editor's pick of the day' on Creativity online and 'Pick of the day' on Ad Age. Shortlisted in Publications & Media at Cannes 2014.
“An unflinchingly risky, rainbow-infused new teaser for the Sochi Winter Olympics”
- It’s Nice That