The National Lottery
I created brand campaigns for The National Lottery, Lotto and Euromillions. It was a real honour working for a national treasure brand like TNL. The highlight was doing a radio session where the voice over artist had to record every winning jackpot amount. Many a lemon and ginger tea was sipped.
“Someone has to win” written by myself and Emily Tolley. Executed by the amazing Dan Bailey and Brad Woolf.